@EUCommission Here, less writing things in "excellence-based" language.

L1: why the full stops?

L2: "these." "this" conjures up thoughts of "the message" being the thing.

L3: WTF is IDAHOT?

L3: Never begin a sentence with "But," "Because" or "And"

Also, fucking just write messages that we can get behind instead of sloganeering.